objections: today, one of the issues that perpetuate social and sustainable relationships plays an effective role in society, is social capital. the main purpose of this article, the role of mass media measurement in increasing social capital among households, the city is khormoj. theoretical frameworkfrom theorists and social capital in particular is bordiou. four indicators of social capital ...

the aim of the present study was to explore the relationship between media literacy and social skills among citizens in isfahan. to this end, a descriptive-correlation methodology was employed. the population under study consisted of all citizens living in isfahan who were reported to be 1796967 persons in 2013. using cochran formula, 384 persons were selected by stratified sampling and were in...

the paper seeks to identify starbuck's experience in using social media, understand how social media is linked to customer knowledge management, and assess how social media services could have contributed to starbucks success. starbucks demonstrates versatility to engage customers and support different part of customer knowledge management strategy through various social media platforms, such a...

Today, social media as a channel for offering educational services has become an extensive and effective educational tool for the students. This survey aimed to investigate the effective factors on intention towards social commerce of educational services among students. The statistical population included social media users at Isfahan university of medical sciences in Iran. 214 students were s...

The purpose of this research is to explore the social media trend in communication in Kuwait by utilizing the technology acceptance model. Social media has been gaining extraordinary adoption in past years that requires further investigation into user’s adoption habits, the various kinds of social media, and its effect on their perceived usefulness and ease of use of social media. The study con...

this commentary explores the implications of increased social media marketing by drug manufacturers, based on findings in hyosun kim’s article of the major themes in recent food and drug administration (fda) warning letters and notices of violation regarding online direct-to-consumer promotions of pharmaceuticals. kim’s rigorous analysis of fda letters over a 10-year span highlights a relative ...

today's world has been the world of media. today can hardly find a place that people are far and separated from the media and media effects. practices, knowledge, tastes, and many teachings of daily life of every human, somehow directly or indirectly will be affected by what the media has covered. this article attempts to focus on national media audience on one hand and satellite television net...

Owing to the ever-increasing prevalence of social media use, social commerce has become an important part of e-commerce. This study endeavors to explore the impact of social media quality and social support on the social commerce (SC) intention directly and through the variable of perceived risk. The sample included 214 social media users in Isfahan collected through simple random sampling meth...

in this article, the writer discusses the concept of modernity and its relationship with social movements, as is reflected in classical works on modernity as well as in the contemporary modern political and sociological thoughts. the purpose is not to present a quantitative analysis of the development of the concept of modernity, but to explain the relationship between modernity and political a...